Eros
International, the leading studio in the Indian media and entertainment
sector, joined forces with FXLabs Studios, the leading end-to-end game
development company in India, to launch India's first 3D PC Action Game
based on a Bollywood movie. Developed on the action packed film Ghajini
starring Aamir Khan, 'Ghajini - The Game' will be distributed by Eros
International in both Indian and international markets.
'Ghajini'
is a Third Person Action game, which will provide a fantastic
opportunity to all Ghajini fans to experience the movie through this
exciting game. The game features recreated movie locations and scenes
in the 3D world so as to provide the gamers with the actual movie sets
to make the game playing Experience as authentic and adventures as the
movie. The players get a first hand experience of the main protagonist
and character Sanjay (played by Aamir Khan) and experience the
challenges and trails faced by him.Aamir
Khan has taken a keen interest during the development of the game. The
actor has lent his voice and has also enacted certain 'moves' to bring
in authenticity for the action sequences in the game.
Speaking
at the launch of the game, Biren Ghose, Executive Director - Eros
Pictures said, "What better than an exciting film like Ghajini which
stars one of the most pioneering and trendsetting actors - Aamir Khan
to launch India's first 3-D PC game. We see the game as another
cinematic frontier. Eros International and FXLabs will hopefully be the
first in creating a new line of games that leverage big movie titles
and stories. Eros is committed to providing innovative solutions to its
consumers and offering the interactive 'Ghajini' PC game is another way
of delivering on that promise".Sashi
Reddi, Founder and CEO, FXLabs said, "We are thrilled to launch this
technologically advanced 3D PC game based on a major Bollywood movie.
Our aim is to extend the movie experience through our game to all
Ghajini fans globally and we are excited to have had the opportunity to
work with one of Bollywood's finest actors and stars - Aamir Khan on
this project".
Commenting
on the partnership Sashi Reddi of FXLabs further added that, "We are
very happy to have Eros International as our marketing and distribution
partners for the 'Ghajini' game. Eros has a wide network globally,
which will enable us to reach out to all target audiences across the
globe."Launch
of the 'Ghajini' game marks Eros' foray in the yet untapped business of
Bollywood Games. Commenting on the launch, Sunil Lulla, President -
Eros India said, "At Eros we are continuously experimenting with new
and unexploited business formats in which we see future business
potential. Movie based games are common in Hollywood but have not yet
been exploited in Indian film industry. We believe Eros' initiative in
this sector will help grow this market and provide additional form of
entertainment to Bollywood fans."
'Ghajini - The Game' will be available through all leading stores.
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